Trade card for Morse’s Indian Root Pills & Comstock’s Dead Shot Worm Pellets, Morristown, St. Lawrence County, NY. I'm not sure if the lady is holding a monocular or a binocular. In any event, it's a pretty unusual eyepiece.
For a fascinating history of the Comstock Companies, see Robert B. Shaw, History of the Comstock Patent Medicine Business and Dr. Morse’s Indian Root Pills. http://www.healthynew.com/PatentMedicines/index.html
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